Director, Commerce Marketing – Grocery

Role Overview

• Shape and accelerate the future of omni-commerce for iconic Campbell’s brands across Grocery and Emerging Channels
• Drive sustainable growth across in-store and online through modality format integration and marketing message cohesion at all shopper/consumer touchpoints
• Build trust-based, strategic customer partnerships that unlock joint value and long-term growth
• Influence internal strategy through deep customer insight, category leadership, and commercial expertise
• Lead strategic relationships with major omni-channel retail partners, serving as the primary point of contact and trusted advisor
• Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities
• Build and execute integrated commerce strategies connecting in-store activation, digital shelf excellence, retail media, and shopper marketing
• Partner with omni marketing teams to deliver cohesive omni-channel activation with a strong focus on digital commerce acceleration
• Collaborate with sales, brand, insights, and marketing teams to design and activate customer-specific programs that drive incremental growth
• Analyze customer and category trends to identify growth opportunities and risks
• Manage omni marketing investments to maximize ROI and align with Campbell’s overall commercial strategy
• Partner closely with category management to deliver compelling insights and thought leadership to customers
• Deliver annual revenue, profit, and share objectives across assigned customers
• Lead, coach, and develop two direct reports and manage agency support resources

Requirements

• 8+ years of experience in e-commerce or omni-channel strategy with required customer-facing experience
• Proven success managing large retail or digital accounts with significant revenue responsibility
• Strong analytical and financial acumen with the ability to translate data into actionable insights
• Deep knowledge of omni-channel retail dynamics and customer-specific strategy development
• Excellent communication, negotiation, and relationship-building skills
• Demonstrated ability to work cross-functionally and influence in a matrixed CPG organization
• Experience delivering revenue, profit, and share objectives

Benefits

• Medical, dental insurance
• Short and long-term disability insurance
• Life insurance (for individual, families, and domestic partners)
• Matching 401(k) plan with immediate vesting
• Unlimited sick time
• Paid time off and holiday pay
• Free access to the fitness center (if in WHQ)
• On-site day care (operated by Bright Horizons)
• Company store access
• Employee donation matching program up to $1,500 annually
• Variety of Employee Resource Groups (ERGs) to support employees