Director, Marketing – Personal Insurance

Role Overview

• Travelers is seeking an experienced marketing leader for the role of Director, Marketing.
• This position will play a central role in helping define and drive the overarching marketing strategy for the business area supported, translating business objectives into integrated marketing programs that generate profitable growth.
• Consult with and works collaboratively with marketing partner(s), assigned business partner(s) and enterprise partners to create and execute more complex integrated marketing campaigns aligned to specific business needs.
• Develop the marketing strategy for a business area.
• Partner with internal teams (i.e., product, underwriting, analytics, sales, etc.) to shape go-to-market plans and monitor competitive and consumer trends to continuously evolve positioning.
• Responsible for managing content development (design, written, multimedia) for assigned campaigns to ensure that campaign objectives are met; shepherds material through the review/approval process.
• Executes more complex traditional marketing tactics such as email, ecards, webinars, newsletters, sell sheets, brochures; and digital marketing such as video, social and web for assigned campaigns.
• Monitor and analyze the effectiveness of more complex campaigns and adjusts tactics as appropriate.
• Tracks results and conducts post-campaign ROI analysis and reporting. Recommends adjustments to tactics.
• Able to demonstrate how each marketing campaign ties back to marketing and business strategies for each campaign.
• Reviews and analyzes research on business and consumer insights on more complex marketing campaigns and develops recommendations on the directions of the marketing campaigns and content development.
• Responsible for ongoing maintenance/refresh of campaign content and tactics on more complex campaigns.
• Supports agency and industry events by executing marketing components and contributing to key message development.
• May provide project management leadership.

Requirements

• Typically 7+ years of experience in marketing generalist role.
• Demonstrated leadership capabilities.
• General knowledge of the Property Casualty insurance or related field.
• Experience in the Financial Services/Insurance Industry or 3rd Party Distribution model.
• General knowledge of the business financial drivers, structure and operations.
• General Knowledge: Possesses sufficient knowledge to perform most work in normal situations.).
• Knowledge of AI-driven marketing tools and emerging martech capabilities.
• Intermediate written and verbal communications skills.
• Intermediate project management and organizational skills.
• Intermediate consulting skills.
• Intermediate analytical and strategic thinking skills.
• Intermediate presentation skills.
• Intermediate skill/competency level: demonstrates solid knowledge and ability; can apply the competency with minimal or no guidance, in the full range of typical situations. Requires guidance handling novel or more complex situations.
• Minimum of 6 years of experience in marketing related field.
• Minimum of 6 years of experience supporting the management of integrated campaigns.
• General knowledge of all facets of owned, earned and paid tactics.
• Thorough knowledge of content writing and tools.
• Thorough knowledge of multifunctional areas such as: digital execution, promotion, advertising, research, competitive analysis, communications, brand management, website management.

Benefits

• Health Insurance : Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum.
• If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account.
• You are also eligible for a Pension Plan that is 100% funded by Travelers.
• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
• Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.