Business Development Representative Team Lead

Role Overview

• You will be responsible for executing our outbound prospecting strategy, ensuring a high volume and consistent quality of activity across calls, emails and LinkedIn. You will guide the team in generating meetings with decision-makers that match our ICP, in priority industries and regions, while running sequences and prospecting campaigns yourself.
• You will lead, coach and develop three Business Development Representatives through structured daily meetings, weekly performance reviews, call coaching and continuous skills development. You will instill a culture of rigor, sustained activity, accountability and professional growth.
• You will work closely with Business Development Managers (BDMs), Solutions Engineers and the Vice President of Sales to ensure a smooth hand-off from pipeline generation to commercial engagement. You will align prospecting with GTM strategies by industry, persona and territory, and support joint account-based initiatives and campaign execution.
• You will be responsible for enforcing meeting quality standards and ensuring that all Sales-Qualified Leads (SQLs) passed to BDMs meet qualification criteria. This includes validating the ICP, persona, business challenge, purchase intent and the accuracy of discovery notes.
• Proficiency in HubSpot is essential. You will be responsible for creating, refining and maintaining outreach sequences; designing and updating dashboards; improving report visibility; and managing data, lists and workflows. You will conduct experiments on messaging, sequences and timing to improve conversion rates.
• You will participate in quarterly planning and collaborate with Sales and Marketing leadership to prioritize industries, regions and target account lists. You will be accountable for team performance metrics, provide weekly and monthly updates on meeting generation and opportunity flow, and make data-driven decisions to optimize performance.
• While outbound prospecting is the primary focus, your team will also manage inbound leads. You will ensure rapid follow-up, rigorous qualification and efficient routing to maximize inbound lead conversion.

Requirements

• 3 to 5 years of experience in a BDR/SDR role, ideally in a SaaS environment
• 1 to 2 years of experience in leadership, coaching or team management (formal or informal)
• Proven success in outbound prospecting with strong multichannel execution
• Mandatory expertise in HubSpot: sequence creation, dashboard development, data management, workflow optimization and system settings adjustments
• Strong coaching skills with a proven track record of developing early-career sales talent
• Strong analytical orientation, able to interpret trends and adjust strategy accordingly
• Excellent communication and interpersonal skills
• Bilingual (English and French) required
• Action-oriented leadership style with a high level of personal accountability and the ability to lead by example
• Experience with ABM (Account-Based Marketing), experimentation and prospecting optimization is a plus

Tech Stack

• Flux
• SQL

Benefits

• Integrated mental health and wellbeing support
• Vacation — starting at 3 weeks
• Wellbeing days and an annual Give Back day — an additional opportunity to take care of yourself or support the community
• Comprehensive medical and dental coverage
• Company-wide year-end shutdown to allow you to rest and recharge
• LinkedIn Learning license for upskilling and development