Translate overall company growth marketing strategies into actionable, integrated demand generation programs across digital, events, content, and partner channels.
Oversee and deploy the ~$1M marketing budget, managing full-time UK assets and global agency/creative contractors to maximize efficiency.
Embed advanced AI landscape tools and agentic capabilities into marketing workflows to accelerate high-volume content production and campaign delivery.
Build, launch, and optimize high-targeted ABM initiatives tailored to priority enterprise accounts to maximize commercial pipeline.
Drive scaled co-marketing relationships and channel visibility alongside key strategic partners (Salesforce, Adobe, OpenAI, Databricks).
Maintain rigorous real-time enablement and tracking of campaign metrics, focusing heavily on lead-to-cash conversion rates and marketing-sourced pipeline.

7+ years of B2B marketing leadership, demand generation, or marketing operations experience.
Prior experience working within a service-based business or a fast-paced marketing agency environment.
Strong hands-on proficiency with modern marketing technologies and a deep understanding of the AI tool landscape (specifically Claude or similar LLMs).
Comprehensive knowledge of emerging attention trends and experience leveraging unconventional B2B channels (e.g., TikTok, Instagram Reels, AI Search).
Proven track record of executing successful co-marketing strategies or working within major tech partner channels.

Director of Growth Marketing – Demand Generation

Key skills