Senior Paid Search, Digital Marketing Manager

Role Overview

• Own and manage the day-to-day performance of Paid Search campaigns for Koodo and Public, ensuring alignment with overall marketing and business goals
• Develop and execute strategic Paid Search campaigns that drive performance, efficiency, and growth across multiple portfolios
• Monitor, analyze, and optimize campaign performance using platforms like Google Ads, Search Ads 360, and analytics tools to improve KPIs such as ROAS, CPA, CTR, and conversion volume
• Build and present regular performance reports and insights to internal stakeholders and external teams, with a focus on actionable recommendations
• Manage budget allocations and pacing across campaigns, ensuring optimal use of spend and forecasting accuracy
• Collaborate with cross-functional teams including the digital primes, creative, and analytics teams, to align campaign strategies with broader marketing initiatives
• Identify and test new growth opportunities, features, and beta programs within Paid Search platforms, maintaining a forward-thinking approach
• Lead keyword research, audience targeting, ad copy development, and bid strategy implementation, maintaining high-quality campaign hygiene
• Provide strategic and tactical support within the Paid Search team as needed, stepping in during high-demand periods or special initiatives

Requirements

• 5+ years of hands-on experience managing Paid Search campaigns, with a strong track record of performance across Google Ads
• Proven success managing multiple large-scale accounts or portfolios, ideally in an agency or multi-client environment
• Strong analytical skills with experience using tools like Google Analytics, Looker Studio, Excel/Google Sheets, and platform-specific reporting dashboards
• Deep understanding of search engine marketing concepts, including bidding strategies, match types, audience targeting, conversion tracking, and attribution models
• Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights for both internal and external teams
• Highly organized and detail-oriented, with strong project management skills and the ability to prioritize across multiple deadlines and portfolios
• Innovative thinker with a passion for creating and executing strategies that drive results
• Ability to uncover opportunities for improvement by analyzing business challenges
• Passion for creative marketing trends, with a proven ability to implement campaigns rooted in consumer insight that gain recognition
• Natural collaborator with strong relationship-building skills, able to unite internal and external partners around shared goals
• Great-to-haves: Strong understanding of SEO best practices and the interplay between paid and organic search
• Experience with paid social media advertising platforms (e.g., Meta/Facebook/Instagram ads)
• Familiarity with cross-channel attribution, conversion modeling, or setting up complex tracking (e.g., Conversions API, server-side tracking, Google Ads Data Hub)
• Experience with the creative development process (client or agency-side)
• Experience working with or leading other digital media channels (omni-channel campaigns)
• Experience launching working with Google’s demand gen and Pmax platforms
• Project management experience
• Undergraduate degree in marketing or a related field
• Proficiency with G Suite and/or MS Office applications

Benefits

• Comprehensive total rewards package highlighting competitive salary and bonus structures
• Minimum 3 weeks of vacation
• Flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension
• Share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …