Lead the strategic narrative for Xero's two most critical audiences: Small Businesses and Accountants & Bookkeepers
Act as the primary architect of how Xero communicates its holistic platform value
Ensure messaging shifts from a list of features to a benefit-led solution that connects and converts customers
Lead and mentor a team of two Product Marketers
Act as a strategic craft lead for the broader Product Marketing organisation
Oversee in-depth competitive research and market analysis to uncover opportunities for growth
Track and analyze the performance of segment-specific initiatives to iterate on narratives and optimize commercial outcomes

Proven leadership experience in a senior product marketing or segment marketing role, preferably within SaaS
Background leading, mentoring, and developing high-performing marketing professionals to support their professional growth
Expert-level storytelling skills alongside deep mastery of modern positioning and messaging best practices
An education mindset combined with a genuine passion for coaching and upleveling the discipline across an organisation
Familiarity with the accounting, bookkeeping, or small business software ecosystem is highly desirable
Exceptional communication skills that allow you to distill complex concepts into clear, engaging, human narratives

Head of Product Marketing, AB Proposition

Key skills