Enable the creation, execution and measurement of lifecycle programs across enterprise CDP, CRM, and email marketing platforms.
Translate lifecycle requirements into scalable, technically sound solutions within complex B2B environments.
Partner closely with Lifecycle Strategists, Functional Architects, and Technical Architects to configure, validate, and optimize campaigns, audience logic, and reporting framework across the platform ecosystem.
Participate in customer workshops that define B2B customer journey stages and help strategists identify high-impact opportunities for personalization and automation.
Implement and validate segmentation and trigger logic aligned to the defined lifecycle framework.
Collaborate with to define KPIs and success metrics for lifecycle stages.
Define and validate data mapping requirements to ensure lifecycle metrics are accurately captured.
Create and implement tracking frameworks for event tracking, conversion mapping, etc.
Configure lifecycle journeys in MarTech platforms such as SAP Engagement Cloud.
Identify and communicate data, platform, or integration constraints that may impact campaign execution or timeline.
Communicate complex concepts clearly to technical and non-technical stakeholders.

5+ years in marketing automation, lifecycle marketing, MarTech operations, or marketing analytics
Experience working within enterprise B2B environments involving long, multi-stakeholder buying cycles.
Hands-on experience configuring lifecycle journeys and segmentation logic.
Strong understanding of enterprise MarTech ecosystems (CDP, analytics platforms, data models).
Experience designing multi-touch attribution models in B2B environments with technical depth to guide, test, and validate MarTech execution.
Demonstrated ability to translate strategy into system-ready requirements and validate technical execution.
Experience and aptitude for embracing AI to increase efficiency and quality.
Customer-facing consulting experience in agency, consulting, or enterprise environments.
Excellent communication skills with the ability to present to senior stakeholders and participate in complex planning initiatives.

Lifecycle Marketing Technology Lead – B2B

Key skills