Director, Content Supply Chain Analytics

Role Overview

• Lead client engagements by providing expertise across Content Supply Chain Analytics, audience platforms, data strategy, measurement, testing, and cross-channel customer engagement.
• Define and implement measurement frameworks, KPI strategies, and reporting solutions to track content performance, operational efficiency, adoption, and business value realization.
• Lead the development of use cases and value hypotheses based on client objectives, platform capabilities, data availability, and organizational readiness.
• Provide solutioning and strategic guidance to connect Content Supply Chain capabilities with audience activation, personalization, and omnichannel marketing execution.
• Design and govern content taxonomies, metadata frameworks, and measurement requirements to enable content traceability, discoverability, performance analysis, and asset reuse.
• Develop operational and performance KPIs across content planning, creation, review, approval, distribution, and optimization processes to identify opportunities for efficiency gains and process improvement.
• Establish baseline metrics and measurement methodologies to quantify the impact of Content Supply Chain, and audience platform investments.
• Build reporting frameworks, and insights programs that connect operational, content, and marketing performance metrics to business outcomes and ROI.
• Collaborate across cross-functional teams to develop analytics solutions for Content Supply Chain initiatives, including designing innovative methodologies to measure, predict, and optimize content effectiveness, creative fatigue, asset reuse, and overall content performance.
• Develop Merkle points of view (POVs), thought leadership, and industry content related to Content Supply Chain Analytics, audience platforms, measurement, and value realization.

Requirements

• 8+ years of experience in digital analytics, marketing analytics, Content Supply Chain, MarTech, AdTech, consulting, or agency environments.
• Experience with planning and execution of digital campaigns in one or many channels including search, display, email, site, mobile
• Experience defining and implementing measurement frameworks, KPI strategies, and reporting solutions to evaluate content performance, operational efficiency, audience engagement, and business impact.
• Deep knowledge of content operations and content creation workflows and asset lifecycle management.
• Proven experience developing content taxonomies, metadata strategies, and data governance frameworks.
• Experience with technologies related to CDPs, Content Analytics, Content Supply Chain, Site analytics.
• Experience with Adobe Genstudio, Adobe Workfront, Adobe Experience Manager, Adobe Experience Platform, Salesforce Marketing Cloud, or similar enterprise marketing technologies.
• Self-starter with strong problem-solving, communication, and consulting skills, and the ability to quickly learn new technologies, influence stakeholders, and lead strategic client engagements.

Tech Stack

• AEM
• Cloud

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave