Build, launch, and manage paid advertising campaigns across Google Ads and Meta Ads (Instagram).
Optimize Google Search, Performance Max, Local Services Ads, and Meta campaigns to maximize lead generation and return on investment.
Monitor campaign performance, identify opportunities for improvement, and implement strategic optimizations.
Conduct keyword research, audience targeting, budget allocation, and bid management.
Write compelling ad copy and contribute ideas for creative assets and campaign messaging.
Prepare and present monthly performance reports to clients.
Participate in client meetings to review results, discuss strategy, and provide recommendations.
Translate campaign data into actionable insights that clients can easily understand.
Set clear expectations and maintain strong client relationships through proactive communication.
Collaborate with internal design and development teams to improve landing page performance and conversion rates.
Support funnel optimization and lead generation initiatives.
Maintain accurate documentation, reporting, and project updates using internal tools.
Manage multiple accounts while maintaining high-quality execution and attention to detail.

4+ years of experience managing Google Ads and Meta/Instagram Ads campaigns.
Previous agency experience managing multiple client accounts.
Proven success generating leads for local businesses.
Strong understanding of paid media strategy, optimization, and performance reporting.
Experience working directly with clients and presenting campaign results.
Excellent English communication skills, both written and verbal.
Highly organized with strong project management abilities.
Proactive, self-motivated, and capable of working independently in a remote environment.

Preferred Qualifications**

Experience working with home service businesses (roofing, HVAC, plumbing, landscaping, pool services, etc.).
Experience with landing page optimization and conversion rate optimization (CRO).
Familiarity with funnel-building strategies and lead generation best practices.
Experience using AI tools such as Claude or ChatGPT.
Figma experience

Paid Media Specialist – Google, Meta/Instagram Ads

Key skills