Own and manage the overall SEO roadmap aligned with business growth goals
Identify opportunities to increase organic traffic, rankings, and conversions
Develop and execute short
and long-term SEO initiatives across multiple digital assets
Conduct comprehensive technical SEO audits and prioritise fixes
Partner with developers to resolve crawlability, indexing, site speed, Core Web Vitals, and structured data issues
Improve site architecture, URL structure, canonicalisation, redirects, and XML sitemap management
Perform in-depth keyword research to identify high-value search opportunities
Analyse search intent and competitor positioning to inform content strategy
Create SEO-driven content briefs for writers and content teams
Optimise existing content and landing pages to improve rankings and user engagement
Improve metadata, headings, content structure, and on-page optimisation across key pages
Produce regular SEO reports with actionable insights, priorities, and recommendations
Clearly communicate SEO impact and progress to stakeholders

3–5+ years of hands-on SEO experience with a proven track record of organic growth
Strong understanding of technical SEO, on-page optimisation, and content SEO
Experience managing SEO initiatives from strategy through execution
Proficiency with SEO and analytics tools including: Ahrefs Semrush Screaming Frog Google Analytics 4 (GA4) Google Search Console
Ability to analyse data and translate findings into actionable recommendations
Experience improving rankings, increasing organic traffic, and driving qualified leads or conversions
Strong written and verbal communication skills in English
Comfortable working independently in a fully remote environment
Highly organised with strong prioritisation and project management skills

SEO Lead

Key skills