Key skills
AgileLeadershipCommunicationPresentation Skills
About this role
Role Overview
- Leading the development of HCP marketing materials and digital assets
- Leading the development, measurement, and optimization of digital campaigns to support marketing strategy
- Ensuring all tactics align to the customer experience plan and achieve desired customer experience
- Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value
- Knowing the business: behavioral, and communications objectives
- Working in an agile mindset
- Contributing to the development of the brand building tools
- Working collaboratively with multiple internal teams
- Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors
- Managing applicable budgets
- Evaluating the revalidation of marketing and digital assets
- Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations
Requirements
- Bachelor's degree
- Minimum of 4 years’ experience in marketing, marketing communications, or marketing support of pharmaceutical products
- Demonstrated ability to execute a brand or customer marketing strategy
- Experience and success in cross-functional leadership and teamwork
- Strong knowledge of marketing principles
- Campaign and Message development experience
- Excellent planning and presentation skills
- Strong communication skills
- Agency/vendor management skills
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days