Oversee social media performance, governance, and influencer marketing across the Aethos portfolio
Ensure all hotel, club, and outlet accounts remain active, aligned with brand standards, and consistent in quality and execution
Provide strategic direction, quality control, performance monitoring, and approval where required
Manage community engagement across brand channels, responding to comments, messages, and audience interactions
Drive follower growth, engagement, reach, and audience development across brand-owned channels
Maintain content calendars and publishing schedules for brand accounts
Oversee social media activity across all Aethos hotels, clubs, and F&B outlets
Monitor content quality, brand alignment, visual standards, and messaging across the portfolio
Develop and maintain social media frameworks, guidelines, and best practices for local teams
Provide ongoing coaching and support to local marketing teams
Own influencer marketing strategy across the portfolio, ensuring all partnerships align with brand objectives, audience targets, and commercial priorities
Monitor influencer performance and evaluate campaign effectiveness, providing recommendations to optimise future collaborations

4–6+ years of experience in social media marketing, digital marketing, or content marketing
Proven experience managing brand social media channels
Strong understanding of Instagram, LinkedIn, and emerging social platforms
Experience overseeing multi-brand or multi-location social media ecosystems is highly desirable
Experience managing influencer partnerships and creator collaborations
Excellent English copywriting skills, with the ability to write engaging social content and adapt tone of voice across channels
Strong community management and audience engagement skills
Strong organisational and stakeholder management abilities
Experience analysing social media performance and translating insights into actionable recommendations
Ability to balance strategic thinking with hands-on execution in a fast-paced environment
Experience within hospitality, lifestyle, travel, or luxury brands is considered a plus

Part-Time Head of Social Media and Influencer Marketing

Key skills