You will work directly on one of our in-house products and take responsibility for its further development — with a strong focus on Growth & Marketing, UI/UX optimization, product strategy, and internationalization
Identify optimization potential in the product (UX, UI, conversion)
Develop and implement growth and marketing strategies
Plan and manage online marketing campaigns (Google, LinkedIn, social media)
Use and manage provided content for campaigns and marketing activities
Analyze and improve SEO performance (particularly for EMEA markets)
Further develop the multilingual orientation of the web application with a focus on German and English, and potentially expand to additional EMEA languages
Derive and prioritize product-side adjustments for different markets
Work closely with the development team to implement changes
Analyze user data and continuously optimize conversion
Monitor APIs, integrations, and the performance of the web application

You are studying (e.g., Business Informatics, Business Administration, Marketing, Computer Science, or a related field) and have an interest in digital products and data-driven marketing
Essential: Strong interest in product management, growth, and digital marketing
Interest in UI/UX and conversion optimization
Basic understanding of web applications and digital products
Analytical thinking and a structured way of working
Initiative and willingness to take on responsibility
Very good knowledge of German and English
Advantageous: Experience with SEO, performance marketing, or social media ads
Experience with Google Ads, LinkedIn Campaign Manager, or similar tools
Experience with international/multilingual marketing
Experience with web analytics (e.g., Google Analytics, Search Console)
Initial experience in product management or growth
Basic knowledge of web development (JavaScript, etc.)
Additional requirement: You are currently enrolled at a university and will likely be able to work as a working student for at least another 1.5 years
You are comfortable working with tools, platforms, and new technologies
Interest in Microsoft Cloud technologies (e.g., Dataverse, Power Platform) is a plus — but can also be developed on the job

Direct responsibility for a real product with international potential
Focus on building and scaling in the EMEA market
Insight into product management, growth, and performance marketing
Work on UI/UX optimization and data-driven decision making
Use of provided content for campaigns and marketing
Introduction to Microsoft Cloud services and licensing models
Fixed salary + performance-based bonus → You directly benefit from the success of your measures and campaigns
High level of autonomy and direct collaboration with management
Flexible working hours alongside your studies
Remote work possible
Opportunity for a future role in product management/growth

Working Student Product Management & Growth – Web App, SaaS, Marketing, UI, UX

Key skills