Define and execute the creative vision for commercial campaigns and marketing assets
Translate brand positioning and strategic direction into cohesive, high-value visual narratives
Develop campaign concepts and creative deliverables that align with brand standards and business objectives
Direct live and virtual location or studio shoots, providing real-time aesthetic oversight on lighting, set styling, and framing
Lead cross-functional client exploration sessions with partners to understand project needs and deliverable requirements
Build internal creative briefs that connect commercial objectives with creative execution.
Develop creative plans, style requirements, and visual references that align stakeholders and inspire production teams
Maintain exceptional standards for visual execution, composition, and mood across all creative deliverables
Review campaign assets, delivering constructive, objective feedback to specialty execution teams
Audit final asset suites across channels to ensure a consistent and cohesive brand experience
Act as the primary authority for creative quality and consistency on assigned projects in alignment with Creative Direction’s overarching brand vision and final approval standards
Collaborate with Creative Direction to develop and maintain creative standards and brand guidelines
Help ensure consistency, scalability, and cohesion across Article's visual brand expression
Support the evolution of creative processes and documentation that strengthen brand alignment across teams
Requirements
7+ years of experience in Art Direction, Creative Direction, or commercial campaign production
Extensive knowledge of commercial campaign development, visual ideation, and translating high-level aesthetic guidelines or complex brand positions into high-value visual stores
Deep expertise in photography, lighting, composition, framing, and set styling
Experience directing studio shoots, copy, and graphic design, an asset
Strong portfolio demonstrating exceptional visual storytelling, creative concept development, and commercial campaign work
Experience developing and maintaining brand guidelines, creative standards, and style system
Experience partnering with cross-functional stakeholders and managing multiple projects simultaneously
Experience mentoring and providing constructive feedback to creative contributors and specialty teams
Legally able to work in Canada
Completion of criminal background check
Benefits
The salary range is $95,000 to $107,000
Starting salary is determined by your transferable skills, knowledge, work experience, and the hiring team’s budget, which is based on business needs, market compensation data, and internal equity
We believe in Winning Together. When Article hits its annual financial goals, eligible employees will receive a cash bonus
4% RRSP matched contributions through Wealthsimple
20 days of vacation
1 extra day off (Inclusion and Diversity Day)
6 well-being (sick) days
Hybrid work: 3 days a week in the office
Work remotely (anywhere in the world) for up to 3 weeks
Excellent extended health and dental benefits packages
$1000 health/lifestyle spending account for your total physical and mental well-being
TELUS Health App
Mental Health Assistance/Counseling
Virtual medical appointments
Our kitchens are stocked with salty, sweet and healthy snacks, & all the premium coffees and teas to keep you buzzing
Onsite fitness equipment with showers and towel service
Pickleball, badminton, and table tennis matches happen, from very competitive to very casual
A dog-friendly office
well-socialized pups are welcome
Free street parking (first come, first serve; no reserved spots for senior leaders)
Indoor secure bike storage with change rooms and showers
20-minute walk to either Main Street
Science World or VCC Clark Skytrain stations
45% discount on our entire product range (15% for friends and family)