Enrollment Marketing Consultant

Role Overview

• Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies
• Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration
• Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations
• Assist in translating institutional needs into actionable marketing plans aligned with enrollment objectives
• Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges
• Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning
• Develop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategies
• Support digital marketing efforts through campaign coordination, execution support, and performance monitoring
• Partner with internal teams to ensure projects are delivered accurately and on schedule
• Monitor campaign performance and enrollment metrics, identifying trends and recommending adjustments as needed
• Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights
• Incorporate insights from enrollment consulting, market research, and data analysis into campaign recommendations and planning
• Maintain awareness of enrollment marketing trends, student search strategies, and data-informed best practices to support client success
• Lead client presentations, training sessions, and strategic discussions as needed
• Support internal collaboration and alignment around client goals, campaign priorities, and project execution
• Contribute to team knowledge sharing, process improvement, and best practice development
• Participate in ongoing professional development opportunities to strengthen expertise in enrollment marketing strategy, communications, and analytics

Requirements

• Bachelor’s degree required; master’s degree preferred
• 5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting
• Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies
• Ability to understand and communicate multifaceted data and outcomes
• Prior involvement in strategic student search purchasing and execution
• Excellent verbal and written communication skills
• Comfortable with public speaking and presenting concepts to large audiences
• Knowledge of CRM and other admissions technologies preferred
• Extensive knowledge of Microsoft Office products and presentation software
• Demonstrates strong interpersonal skills while fostering honesty, integrity, professionalism, and respect in all interactions
• Demonstrates flexibility and adaptability to changing priorities
• Demonstrates strong organizational and time-management skills with the ability to successfully oversee multiple projects concurrently
• Ability to work effectively both independently and as part of a collaborative team environment

Benefits

• Health insurance
• Retirement contributions
• Paid time off
• Other programs that support employee well-being