Lead Manager, Brand Campaigns

Role Overview

• Support development of campaign plans and execute activation elements for MAW national drive periods.
• Liaise with various stakeholders across the organization to align on business objectives, revenue goals, assets needed, celebrity/influencer requests, prioritization and other relevant campaign needs.
• Synthesize campaign priorities with stakeholder objectives and needs to produce alignment documents and creative brief recommendations to the Director of Campaigns.
• Translate campaign objectives and direction to drive social media, earned media, and entertainment marketing activation strategy recommendations and support planning.
• Work with internal and external creative resources on development and delivery of creative materials such as campaign storytelling content, paid/in-kind advertising and PSAs.
• Coordinate with Corporate Alliances on partner deliverables across MAW owned channels, ensuring clear communication to the appropriate channel owners.
• Troubleshoot and propose solutions when campaign prioritization conflicts arise, elevating issues when necessary for resolution.
• Collaborate with project management, creative services, and communications team to ensure key deadlines are being met, and to evolve and optimize the planning and development process.
• Conduct periodic campaign reviews with stakeholders to assess effectiveness and optimize campaign resources and assets.
• Collect performance data, revenue results, anecdotal feedback, etc. to inform a thorough and actionable activity evaluation and reporting, such as post-campaign debriefs or PSA performance tracking.
• Manage the process of collecting and reflecting chapter feedback on campaign resources and assets.
• Work with and support Director budgeting and billing, RFPs and agency/vendor management.
• Performs other job-related duties, as assigned.

Requirements

• Bachelor’s degree in Marketing, Communication or related field required
• 5+ years of relevant experience in marketing, communications, or public relations (nonprofit, corporate, or agency), or an equivalent combination of education and experience.
• 3+ years of marketing experience in a non-profit setting, or equivalent managing a non-profit partnership in a brand/agency setting is preferred.
• Experience leading cross-functional teams to execute projects.
• Comfortable in a fast-moving, constantly evolving and dynamic environment.
• Strong computer skills required, specifically in Microsoft Office applications.
• Experience in partnership marketing a plus.

Benefits

• Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
• Competitive compensation with annual incentive potential
• Health Savings Account and Flexible Spending Account Options
• Health Reimbursement Account fully funded by Make-A-Wish America
• Short Term Disability*, Long Term Disability* and Life Insurance
• Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
• 401(k) Retirement Savings Plan with 5% match after one year of service
• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program
• The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires
• Competitive PTO starting at 15 days, with enhanced time off for senior roles
• 10 Sick Days
• 11 Paid Holidays
• 2 Volunteer Days after one year of service
• 2 Personal Days accrued annually
• Parental Leave
• Employee Awards and Recognition Programs
• Individual and Leadership Development
• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets