Events & Sponsorships Specialist – 18-month Contract

Role Overview

• Plan, create, and execute the annual events and sponsorship strategy, ensuring alignment with the overall marketing strategy and support of business and corporate goals.
• Develop events and sponsorship plans for the organization, including a high-level summary of tactical programs and initiatives across Canada.
• Lead annual planning cycles, including budget development and national calendar planning, in partnership with regional stakeholders.
• Establish and evaluate metrics and performance benchmarks to measure the success of events and sponsorship initiatives.
• Partner with business units to understand their needs and develop engagement opportunities that align with those goals.
• Plan, lead, and coordinate large-scale client and partner events, including venue sourcing, proposals, contract negotiation, menu selection, floor plans, vendor coordination, event invitations, RSVP tracking, and pre-event communications.
• Lead national sponsorship placements and corporate charitable donations, including tracking, payments, and coordination of deliverables.
• Coordinate Canada’s involvement and participation in Liberty Mutual-organized global events and sponsorships.
• Oversee the execution of broker/client engagement experiences hosted by Liberty Mutual.
• Coordinate the creation and procurement of promotional items (apparel, giveaways, event-specific items), as well as banners, signage, and on-site materials.
• Incorporate, reinforce, and leverage the corporate brand image in internal and external events and sponsorships. Ensure adherence to company brand standards and guidelines and maintain consistency with the corporate look and feel.
• Ensure all events and sponsorships are delivered on time, on budget, and to a high standard.
• Perform other duties as assigned.
• Lead the planning, coordination, and execution of large-scale corporate meetings, including an annual all-employee corporate kickoff, quarterly town halls, and Canadian leadership team meetings.
• Provide internal support for coordinating events and initiatives in partnership with employee resource groups.
• Manage finance expense planning, forecasting, and tracking, as well as sponsorship and event expense invoicing.

Requirements

• Minimum 4 – 5 years of relevant work experience in events management or marketing
• including experience leading and coordinating events and sponsorships at both local and national levels required.
• Post-secondary degree, diploma or certificate in Events Management or Marketing preferred.
• Strong written and verbal communication skills.
• Self-starter with a forward-thinking and innovative mindset.
• Detail-oriented with strong organizational skills.
• Strong ability to multitask and prioritize in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.), content management systems (WordPress), email marketing tools (ExactTarget), and project management software.
• Graphic design experience considered an asset.
• Prior experience in financial services, insurance, or other professional services industries considered an asset.
• Ability to travel as required to support events and business needs

Tech Stack

• WordPress

Benefits

• A premier flexible work environment (a combination of on-site & remote work) supporting our employees in their pursuit of a healthy work-life balance
• Competitive health & dental benefits plan
• Competitive time off policy
• External education & tuition reimbursement programs
• Employee & Family Assistance Programs
• An opportunity to get involved and become a member of one of our national employee committees – social responsibility, employee engagement, diversity, equity & inclusion