Own and scale Simple's social ecosystem across Instagram, TikTok, YouTube, and Facebook — spanning the main brand, UGC-led accounts, AI creator-led formats, and R&D/experimentation channels.
Turn social into a measurable growth channel by driving organic acquisition, funnel contribution, and social-driven revenue — not just reach and engagement.
Build and operate a structured content engine: trend discovery → concept → production → publishing → performance analysis → new hypotheses. Run dozens of bets per month, double down on winners, and quickly kill what doesn't work.
Lead a lean cross-functional production team — including a designer, motion designer, creator/host, nutrition expert, and external contributors — while owning the production pipeline end-to-end, including budget.
Build AI-assisted workflows across research, ideation, scripting, editing, and iteration — enabling the team to ship 5–10x more content without compromising brand quality.
Lead viral and trend-driven experimentation in the fitness & nutrition space without putting the core brand at risk — using sub-brand and R&D accounts as testing grounds before scaling winning formats to the main feed.
Partner closely with Product Marketing, Science, and Influencer Marketing teams to ensure messaging stays accurate, scientifically grounded, and highly reusable across creators and channels.

You think in systems, not posts.
You hold yourself to commercial outcomes — followers and reach are inputs, not the goal.
You're equal parts brand thinker and performance operator.
You move fast, kill what isn't working, and don't get attached to a single format.
You're comfortable owning a number, defending it, and reporting against it.
You scaled a consumer product's social presence by 1M+ followers across multiple channels — and can talk specifically about the bets that drove it.
You moved a social-driven revenue or conversion number meaningfully — 5x, 10x, 30x — and know exactly which content, format, or channel decisions did it.
You launched a social channel from zero — bonus if it was a sub-brand, R&D, or experimentation account.
Led a small cross-functional creative team (5–10 people, in-house plus external) end-to-end on production, including budget ownership.
You built repeatable testing and iteration systems — not just managed a posting calendar.
Embedded AI tools (generative video, voice, image, agents, AI creators) into a real production workflow — not just experimented with them on the side.
You spent 4+ years operating in Social Media, Content Strategy, Brand Producing, or Organic Growth for a consumer product. Global / English-language audience experience strongly preferred.

Social Media Growth Producer

Key skills