Assistant Manager, Brand Communications

Role Overview

• Manage day-to-day execution of omni-channel marketing programs across paid, owned, and earned media.
• Coordinate media trafficking and ensure assets are delivered accurately and on time.
• Route marketing materials through internal review and approval processes and track revisions through launch.
• Support content planning and calendar management aligned to campaign priorities and seasonal business needs.
• Update web, CRM, and digital shelf content to improve consumer engagement and retailer presence.
• Oversee organic social publishing and support ambassador and community-based programs.
• Apply SEO best practices to improve discoverability and content performance.
• Track campaign execution details, monitor asset needs, and help optimize content based on performance feedback.
• Partner with creative, digital, eCommerce, CRM, PR, social, and sales teams to bring campaigns to market.
• Coordinate with internal and external partners to support experiential activations, sampling efforts, partnerships, and community initiatives.
• Work closely with legal, finance, operations, and other stakeholders to ensure compliant, timely, and effective campaign execution.
• Contribute to cross-functional planning meetings, status updates, and performance reviews to keep initiatives on track.
• Help align brand messaging and assets across channels so the consumer experience is cohesive and consistent.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of marketing experience, preferably in CPG, health and wellness, or a related consumer brand environment
• Experiential/Event management and partnership experience highly preferred
• Experience supporting integrated marketing programs across multiple channels, including digital, social, CRM, and retail or eCommerce environments
• Strong project management skills with a high attention to detail and the ability to manage multiple priorities in a fast-paced setting
• Excellent written and verbal communication skills and the ability to collaborate effectively across teams
• Familiarity with content workflows, campaign execution, and performance-driven optimization
• Background or strong interest in running, outdoor sports, endurance, fitness, or similar active lifestyle categories preferred.

Benefits

• healthcare coverage
• 401k with company match
• performance-based incentives
• opportunities to learn from talented colleagues
• benefits that support physical, financial, and emotional wellbeing