Manage the day-to-day operations of one or more YouTube channels.
Schedule, upload, and publish videos according to content calendars.
Optimise video titles, descriptions, tags, chapters, and thumbnails for discoverability and performance.
Ensure all content meets brand guidelines and quality standards.
Maintain organised content workflows and publishing schedules.
Conduct keyword and competitor research to identify content opportunities.
Develop and implement strategies to increase subscribers, watch time, and engagement.
Analyse audience behaviour and recommend content improvements.
Monitor YouTube trends and platform updates to maintain a competitive advantage.
Collaborate with content creators to improve video performance and audience retention.
Track key YouTube metrics including views, CTR, watch time, audience retention, subscriber growth, and revenue.
Produce regular performance reports and actionable insights.
Conduct A/B testing on thumbnails, titles, and content formats.
Use analytics to guide future content and channel strategies.
Coordinate with video editors, graphic designers, scriptwriters, and content creators.
Ensure deadlines are met and content is delivered on schedule.
Communicate performance feedback and optimisation recommendations to stakeholders.
Support the development of scalable content production processes.

Minimum of 2 years' experience managing YouTube channels or digital content operations.
Strong understanding of YouTube Studio, channel analytics, and platform best practices.
Experience with SEO principles, keyword research, and content optimisation.
Familiarity with YouTube monetisation and audience growth strategies.
Excellent project management and organisational skills.
Strong analytical mindset with the ability to interpret performance data.
Experience using tools such as TubeBuddy, VidIQ, Google Analytics, or similar platforms is advantageous.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines simultaneously.
Self-motivated with strong attention to detail and problem-solving abilities.
Access to a reliable laptop/computer and stable high-speed internet connection.

YouTube Channel Manager – Content Operations Specialist

Key skills