Senior Performance Marketing Manager – Paid Social

Role Overview

• develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels
• experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences
• adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior
• own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization
• use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms
• leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results
• analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes
• partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals
• champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new markets
• maintain accurate budget tracking and pacing; flag risks and opportunities proactively
• partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs
• present performance insights and strategic recommendations to marketing leadership on a regular cadence

Requirements

• 5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV
• experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market
• skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube)
• experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo
• skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies
• results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps
• proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives
• strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams
• high level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously
• Bachelor's degree

Benefits

• flexible, employee-led remote model
• professional development stipend
• comprehensive health and parental leave plans