Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
Create and publish high-performing content (short-form video, static, reactive, and trend-based)
Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
Manage content calendar aligned to campaigns, launches, and cultural moments
Drive engagement through community management (comments, DMs, conversations)
Identify trends, memes, and cultural moments to create timely, relevant content
Collaborate with Growth to test paid amplification, whitelisting, and creator content
Work with PR and Partnerships on influencer and celebrity integrations
Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
Support lifecycle and cross-channel content (email, SMS, landing pages) as needed

3–6 years of experience managing and growing social media for a brand
Proven ability to create content that drives engagement, growth, and subscriptions
Deep understanding of TikTok, Instagram Reels, and short-form video trends
Strong creative instincts with an eye for what performs vs. what looks good
Experience working cross-functionally with Growth, Creative, Product, and PR teams
Data-driven mindset comfortable using insights to iterate quickly
Ability to move fast, test, learn, and adapt in a high-growth environment
Willingness to take chances, disrupt and try new things
Strong project management and analytic skills
Strong writing and communication skills with attention to tone and brand voice
Nice To Haves: Experience in consumer, health, pet, or subscription businesses
Experience with influencer/creator partnerships and whitelisting
Familiarity with performance marketing and paid social
Experience launching or scaling a brand’s social presence

Social Media Manager

Key skills