Managing and optimising Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for a portfolio of eCommerce clients
Owning day-to-day account health — budgets, pacing, performance monitoring, and proactive optimisation
Building and launching new campaigns, ad groups, and feed-based shopping structures with precision
Conducting keyword research, search term analysis, and ongoing keyword management
Developing and executing A/B tests across ad copy, bidding strategies, and audience segments
Collaborating with our visual creators to brief and align on creative assets
Preparing clear, insight-led performance reports and contributing to client-facing communications
Participating in client calls and internal strategy sessions, representing your accounts with confidence
Staying current with Google Ads platform updates, betas, and best practices — and bringing those insights back to the team
Ensuring compliance with Google Ads policies and ad approvals
Scaling campaigns based on performance data and ROI goals
Troubleshooting tracking issues and managing tag implementation
Building and maintaining product data feeds using DataFeedWatch and Google Merchant Center

2–4 years of hands-on Google Ads experience in eCommerce, with at least some agency or multi-client exposure
Solid working knowledge of Search, Shopping, Video/YouTube, Demand Gen, and Performance Max — you understand how these campaign types interact and how to prioritise them
Comfortable managing accounts with meaningful ad spend — you treat a client's budget like it's your own
Strong analytical instincts — you can look at a dashboard and know what questions to ask, not just what numbers to report
Clear, confident written and verbal communication (in English) — you're comfortable corresponding with clients and holding your own on a call
Self-sufficient and proactive in a remote environment — you don't wait to be told what to look at
Collaborative by nature — you share wins, flag concerns early, and contribute to the team beyond your own portfolio
Experience with feed platforms (e.g. DataFeedWatch)
Cross-platform paid media experience (e.g. Meta, TikTok)
Familiarity with Google Tag Manager and conversion tracking setup
Exposure to cross-channel campaigns alongside Meta or other paid platforms
Google Ads certifications (Search, Shopping, or Performance Max)
Prior experience working with US or AU-based eCommerce brands

Google Ads/PPC Strategist, eCommerce/DTC

Key skills