Senior Marketing Manager – Home Lending, Mortgage and Home Equity

Role Overview

• Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes thought leadership to build consensus among partners.
• Ensures team adapts to and optimizes for a changing business environment.
• Leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications.
• Leads and influences complex multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.
• Manages activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

Requirements

• Home Lending industry experience creating omni-channel marketing strategies for Mortgage and Home Equity through acquisition, cross-sell, retention and engagement lifecycles.
• Experience testing complex offers.
• Understanding of Mortgage and Home Equity products, programs and audiences.
• Ability to stay on top of industry cycles and trends.
• Experience in developing Home Equity Line of Credit portfolio marketing strategies to drive retention and engagement goals, including line of credit utilization and maturity strategies.
• Experience in developing and executing Mortgage COI and co-branding multi-channel strategies.
• Experience in partnering with product partners, call center leaders, and Retail Mortgage Loan Originator sales leaders to support successful outcomes of omni-channel marketing campaigns.
• Understanding of Fair Lending and Community Reinvestment Act.
• Experience in optimizing digital funnel strategies.
• Experience in customer and prospect journey building and optimization.
• Understanding of paid media (Search, Social and Display), SEO and affiliate test & learn opportunities, strategies and channels.
• Ability to work in a fast-paced environment, responding to partners in a timely manner.
• Ability to use data and consumer insights to develop break-through creatives and marketing strategies.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level and years of service