Input into and execute Oatly’s North American Public Relations strategy, to promote overall strategic priorities across business, consumer, and industry media
Help Oatly manage its brand reputation both proactively and reactively with media, consumers, partners, and other external stakeholders
Build, maintain, and strengthen key reporter relationships
Directly engage with media and external partners on behalf of the brand
Secure strategic press coverage across print, digital, and broadcast media, including features and product placement
Manage day-to-day relationships with PR agencies, influencer agencies, and other external support
Collaborate and coordinate work with public relations colleagues globally
Act as the go-to comms partner for North American nutrition and sustainability directors
Lead Oatly’s mission-based storytelling in North America
Provide PR support for new account launches, partnerships, or other announcements
Assist in crisis comms scenarios
Identify and oversee the creation/submission of applications for relevant industry recognitions and awards
Develop press materials such as press releases, bios, fact sheets, Q&As, and media interview backgrounders

3-5 years working in public relations, external brand communications, or journalism; ideally, familiarity with emerging consumer brands
A strong background in media relations best practices that enables comfort and confidence speaking with media, key stakeholders, and executives
Desire and ability to manage and foster external relationships with reporters, conference organizers, and brand partners built on trust and open communications
Strong written and interpersonal communication skills, inclusive of writing pitches, press releases, and headlines with creativity and originality in mind
Background and/or interest in the fields of nutrition and sustainability, and a desire to lead strategy development and execution around nutrition and sustainability for the brand
Ability to think critically and make informed decisions that drive toward our strategic goals, yet flexibility and openness to change and new information
A connection to Oatly’s mission of encouraging health, sustainability, and transparency

Manager, Public Relations

Key skills