Provide input into the development of the Market Area Strategic Business Plan and execute against it to build a pipeline of prospective franchisees.
Meet or exceed set goals/quotas for conversions and new construction hotels in the assigned Market Area, currently California and Nevada.
Utilize sales and resource tools to develop pipeline opportunities.
Communicate the Choice Hotels value proposition to prospective franchisees.
Travel within the assigned territory to source projects for conversion or new construction.
Represent Choice Hotels and clients in negotiating deal terms as necessary.
Manage internal relations with Area Directors and other associates to foster growth opportunities.
Oversee the contract/approval process and collaborate with Franchise Administration and other internal resources.
Assist franchisees with financial programs, site selection, or partnership dollars.
Collaborate with the Franchise Performance Department to upgrade/replace existing inventory and ensure brand identity compliance.
Work with brand leaders and operations to improve deal quality and brand performance.
Perform competitive and SWOT analyses of the assigned Market Area.
Stay current with industry developments and market trends, adjusting the Business Plan as needed.
Build relationships in Finance, Construction, Hotel Development, and related communities.
Participate in professional and industry groups and represent Choice Hotels at franchise-related events and trade shows.

3-5 years of prior sales and/or related experience preferred, including consultative, value-based, and relationship sales.
Prior business-to-business sales experience in the hotel industry, hospitality, franchising, or related field preferred.
On-property hotel experience in operations or sales is preferred.
Proficient in MS Office applications (Outlook, Word, PowerPoint, Excel).
Experience with CRM applications is desirable.
Strong negotiation and influencing skills.
Excellent communication and presentation skills.
Excellent interpersonal skills and demeanor.
Strong analytical skills.
Broad-based business acumen and ability to collaborate across organizational lines.
Demonstrated knowledge of hotel industry and competitive brands, as well as Choice Hotels’ brands, sales and marketing strategies, and service offerings.
High School Diploma required.
Bachelor’s Degree in Business, Marketing, or related field preferred.
Military and/or college experience is desirable.
Ability to travel up to 75% of the time.

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

Regional Vice President, Franchise Sales Development

Key skills