Implement the distribution and commercial strategy within the Dutch market, expanding product availability, visibility, and market coverage
Identify growth opportunities across existing and potential customers, strengthening relationships with distributors, wholesalers, and retail partners
Lead, coach, and develop the field sales team, setting clear objectives, KPIs, and driving a performance
and customer-oriented culture
Define and execute sales plans and priorities, ensuring achievement of revenue, distribution, and profitability targets
Monitor sales performance, market trends, and competitive activities, translating insights into actionable plans
Manage budgets and commercial investments, ensuring efficient resource allocation
Collaborate cross-functionally with marketing, category, and key account teams to drive commercial success
Prepare regular reports and analyze KPIs to track performance, optimize execution, and support continuous growth

Preferable degree and background in Business Administration, Commercial Economics, Marketing or equivalent experience. Appreciated a technical training in the food sector.
Customer’s relation & negotiation; Capability to score new business; Ability to analyze numbers; Forecasting techniques; Project Management; Products: general knowledge about food ingredients.
Minimum of 5 years of commercial experience in FMCG, retail, or distribution
Minimum of 3 years of experience managing a field sales team
Experience with distribution development within the Dutch market
Proficient in Dutch; English language is considered a plus
MS office (Excel) mandatory, CRM/salesforce
Strong leadership and coaching skills; Result-oriented and entrepreneurial; Excellent commercial and negotiation skills; Strong analytical and data-driven; Strong communication and interpersonal skills; Ability to work independently and set priorities
availability to travel for more than 75% of the time.

Competitive salary package including a bonus scheme
Company car, laptop, and mobile phone
Opportunities for personal development and career advancement within the organization

Field Sales Director

Key skills