Growth and experimentation
Run a constant pipeline of growth experiments across paid, organic, referral, partnerships, and channels nobody has tried yet
Find unfair advantages: loops, referral mechanics, and acquisition angles that compound rather than cost more every month
Instrument everything, so every test produces a clear read and a clear decision
Move our growth from mostly inbound to a deliberate, repeatable engine
AI-native marketing
Use AI tools and agents to produce, test, and ship work at a pace a traditional team cannot match
Build repeatable marketing systems and workflows, so output scales without headcount scaling with it
Stay at the front of what AI makes newly possible in marketing, and bring those capabilities in before competitors do
Brand and storytelling
Help build a distinctive, trusted brand across 32Co, Aerox, and the platform behind them
Translate complex clinical and technical work into clear, sharp storytelling that lands with dentists, partners, and patients
Keep tone, style, and identity consistent across every touchpoint, even while moving fast
Content and demand
Create content that earns attention and drives pipeline: case studies, social, video, email, and editorial that people actually want to read
Own performance reporting end to end, and make data-led calls on where to invest
Work closely with product, sales, and design to align the story with the customer journey

A genuine generalist who is dangerous across brand, growth, content, and analytics, and happy to learn the next thing on the go
Hungry, curious, and fast. You ship, you measure, you iterate, and you do not wait for permission
AI-fluent. You already use AI daily to multiply what you can do, and you are excited by where it is heading
Full of aggressive, unconventional ideas, and comfortable being wrong on the way to the ones that work
Strong instincts for brand and storytelling, with the numbers to back up your decisions
Likely a startup person who thrives in ambiguity and wants to build, not maintain
Deep interest in healthcare, technology, and helping people at scale.

25 days holiday + your birthday off
because no one should work on their birthday!
Outsized leverage and full ownership
real authority today, lasting impact tomorrow; what you build now shapes how this company operates at every stage after.
Grow fast
backed by top VCs and built by the best; you'll be learning from some of the sharpest minds in health-tech every single day.
Vitality Health cover
private medical insurance, because we take care of the people who take care of the business.
Team Perks
enjoy regular team lunches, quarterly socials, and an annual company retreat.
Hybrid working
we all come together three days a week, but the rest of the time, enjoy the flexibility to work from home or our Hoxton office.

Senior Marketing Executive

Key skills