About this role
Role Overview
- Develop and implement monetization strategies using first-party platforms to maximize revenue and meet client objectives.
- Serve as a strategic client-facing partner, translating client objectives and KPI goals into actionable campaign plans while providing hands-on support, platform expertise, and performance guidance to internal activation teams throughout campaign execution.
- Analyze advertising product performance and identify gaps to recommend improvements and escalate issues appropriately.
- Work with internal stakeholders to identify new monetization opportunities and operational efficiencies to be captured through product updates and process changes.
Requirements
- Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required)
- Acceptable areas of study include Communications, Advertising, Marketing, STEM (Required)
- 2-4 years Ad Operations experience in a publisher or an advertising agency. (Required)
- Knowledge of the advertising industry as well as opinions and projections for its future (Required)
- Must be an effective communicator to provide clear guidance on campaign strategy, execution, and performance (Required)
- Capable of analyzing results and providing strategic plans to drive business growth (Required)
- Online, digital marketing experience (Preferred)
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off and up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short
- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs