Partner Marketing Lead – Technical PMM

Role Overview

• Own Technical Practitioner Messaging & Content
• Develop differentiated positioning for Solution Architects and FDEs, distilling complex technologies — Agentforce, Data 360, Customer 360, Slack, and Headless 360 — into clear, visual, practitioner-credible narratives.
• Map product strategy and releases to a cohesive plan across launches, campaigns, and events, partnering with Product, Cloud PMM, and Partner Program teams.
• Own technical content tracks for Partner Summits, Dreamforce, and TDX — curating topics, themes, and demo scenarios based on persona needs, product priorities, and business goals.
• Lead content development from brief to publish, using AI to accelerate drafts while personally ensuring every output meets a "human-brilliant" technical standard rooted in trust and governance.
• Co-develop campaign strategy with stakeholders, ensuring messaging is segmented by practitioner role and elevated to a credible, high-impact standard across all channels.
• Own the marketing campaigns that move partner practitioners through the credentialing pipeline — leveraging email, social, and the Partnerblazer Community with gamification and milestone recognition to drive enablement completion and FDE readiness.
• Lead the shift toward marketing automation by partnering with the channel strategy team on data-driven execution, using AI to analyze performance signals and iterate on tactics.
• Build and manage the Partnerblazer community channel as a structured feedback loop, surfacing field insights that strengthen product relevance and practitioner readiness.
• Track and report growth metrics and campaign performance to executive stakeholders; conduct quarterly retrospectives to capture learnings and maintain curriculum momentum.
• Present with poise to practitioner audiences at Partner Kickoffs, webinars, and events — bringing technical use cases to life through compelling stories and demos.
• Create training materials that enable Alliance Leaders and Partner Account Managers to credibly convey the technical value story to partner leadership.

Requirements

• 5–7+ Years Experience: Background in technical product marketing, partner marketing, or solution engineering at a high-tech company.
• Technical Translator Mindset: Deep enough to understand architectural patterns and multi-cloud integration.
• AI-First Fluency: Demonstrated proficiency using AI to generate content, analyze data, and automate workflows, with the judgment to elevate AI outputs to a high strategic standard.
• PMM & Campaign Mastery: Expert in positioning, persona-driven frameworks, and full-lifecycle campaign execution.
• Strategic Agility: Comfort operating in fast-moving, ambiguous environments.
• Innovation & Experimentation: A track record of "learning out loud" and experimenting with both automated efficiency and high-touch, "un-automatable" community-building tactics.
• Analytical Impact: Strong skills in translating complex data signals into clear, actionable insights for executive and technical audiences.
• Credentials: Salesforce certifications (Administrator, Developer, or Architect) are a plus.

Tech Stack

• Cloud

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program