Develop and execute global go-to-market strategies for instrument and informatics solutions
Lead integrated, multi-channel demand generation campaigns across digital, events, and field marketing
Translate product positioning into compelling value propositions, messaging, and customer journeys
Define segmentation, personas, and targeting strategies to drive engagement and pipeline
Drive scalable, data-driven marketing programs across web, email, paid media, social, SEO/SEM, and marketing automation
Optimize lead generation, conversion, and pipeline contribution through continuous testing and performance analysis
Partner with Sales to improve lead quality, funnel progression, and revenue outcomes
Own digital campaign orchestration and customer experience across web journeys, landing pages, and conversion paths
Ensure alignment of instruments, software, and services messaging across all channels
Support development of integrated solutions positioning to strengthen market differentiation
Partner with Product Marketing to support product launches and lifecycle campaigns
Translate technical capabilities into customer-centric benefits for scientific and clinical audiences
Track and report campaign performance against KPIs (MQLs, conversion, pipeline, ROI)
Use data, customer insights, and market trends to optimize campaigns and inform strategy
Manage budgets and prioritize investments to maximize impact

Bachelor's degree in Life Sciences, Business, or equivalent; MBA preferred
8+ years of experience in B2B marketing, preferably in life sciences, instruments, or informatics
Strong experience in demand generation, digital marketing, and multi-channel campaign execution
Proven ability to translate customer insights into effective messaging and commercial programs
Experience supporting product launches and integrated go-to-market strategies
Data-driven mindset with strong analytical and ROI management skills
Track record of cross-functional leadership in a global, matrixed environment
Experience with marketing automation platforms (e.g., Marketo) and digital analytics tools

Senior Marketing Manager, Instruments & Informatics

Key skills