Building and optimizing high-performance demand generation programs that convert paid and organic activity into qualified pipeline and revenue for Unifonic.
Acting as a subject-matter expert within the growth team, defining channel strategy, improving performance across acquisition and conversion, and ensuring campaigns are data-driven, efficient, and scalable.
Partnering closely with Marketing Operations, Product Marketing, and Sales to turn demand into qualified pipeline and revenue.
Designing and optimizing full-funnel campaigns across paid search, paid social, display, and retargeting channels.
Focusing on pipeline efficiency (CPL, CPA, cost per opportunity) rather than vanity metrics like clicks or impressions.
Supporting account-based and intent-driven campaigns targeting key enterprise segments in MENA.
Continuously testing and optimizing bidding strategies, audiences, and creatives to improve ROI.
Supporting organic search strategy, including SEO and generative engine optimization (GEO).
Improving landing page performance and conversion rates in collaboration with Web and Product teams.
Contributing to technical and content SEO initiatives that improve organic pipeline over time.
Optimizing inbound lead flows and nurture journeys using marketing automation platforms.
Supporting lead scoring, routing, and lifecycle definitions in partnership with Marketing Operations and Sales.
Ensuring accurate tracking and attribution across all funnel stages from first touch to opportunity.

6+ years of B2B performance or growth marketing experience in SaaS, platform, or enterprise tech environments.
Strong hands-on experience managing paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.
Deep understanding of marketing automation, attribution, and funnel analytics.
Proven ability to optimize campaigns based on data and performance insights.
Experience working with SEO, CRO, and web analytics tools.
Strong collaboration skills working with Sales, Marketing Ops, and Product Marketing teams.
Experience in MENA markets is preferred; Arabic and English are a plus.

Principal Performance Marketing Specialist

Key skills