About this role

Own and Scale the End-to-End Consumer Growth Engine
Drive profitable growth with accountability to CAC, LTV, IRR, retention, and revenue outcomes
Lead AI-first consumer marketing strategies, including precision targeting and segmentation
Scale high-performing acquisition channels (e.g., digital, direct mail, partnerships)
Build and optimize lifecycle marketing capabilities across CRM, email, personalization
Own B2B2C audience strategy and performance across partner-led consumer journeys
Partner closely with Product, Analytics and Marketing Operations to align growth priorities

Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred
15+ years of progressive experience in consumer growth, lifecycle marketing, or performance marketing leadership roles
Demonstrated experience owning and scaling full-funnel consumer growth engines
Proven ability to design and operationalize AI-first growth strategies
Strong background in marketing attribution, experimentation, and measurement
Ability to influence and partner with senior leaders across Product, Distribution, and Analytics
Demonstrated people-leadership experience building and leading high-performing teams

VP, Consumer Growth & Marketing

Key skills