Senior Marketing Executive – B2B

Role Overview

• Own the delivery of regional B2B marketing activity across APAC – campaigns, field marketing, sponsorships, PR, events and brand-building initiatives.
• Provide strong regional input into global marketing strategy, ensuring plans reflect local market conditions, buyer needs and APAC commercial priorities.
• Work closely with the Sales team to understand market dynamics, customer pain points and growth opportunities – and translate those into effective marketing activity.
• Collaborate with global Demand Generation, Customer Lifecycle and Product & Cross-Sell Marketing teams to support regional execution of campaigns and programs.
• Plan and manage regional campaigns, sponsorships, PR opportunities, regional advertising and other in-market initiatives.
• Support new business and cross-sell activity by identifying local opportunities and adapting global strategies for the APAC context.
• Brief, develop and deliver marketing assets and campaigns in partnership with the Brand and Creative team, including copywriters and designers.
• Plan and coordinate webinars, podcasts and customer events that build brand credibility and generate pipeline.
• Identify and coordinate local PR opportunities and manage relevant agency or supplier relationships.
• Source customer stories, testimonials and case studies for use in campaigns and content – working closely with Sales to identify the right advocates.
• Contribute regional ideas and content into social media planning and broader marketing calendars.
• Review campaign content for regional accuracy, local relevance and suitability before APAC deployment.
• Manage relevant regional suppliers and vendors including event providers, PR agencies and promotional merchandise suppliers.
• Own agreed APAC marketing budget lines and track spend against objectives.
• Track and report on regional activity and outcomes, providing clear feedback to improve future planning.

Requirements

• 8+ years' marketing experience, ideally in a B2B, SaaS, subscription, education or EdTech environment.
• Demonstrated experience in hands-on regional marketing execution across campaigns, events, field marketing, content support and PR coordination.
• Experience working closely with Sales teams to understand market needs and support commercial growth – without operating as a sales enablement resource.
• Experience contributing to lead generation and pipeline growth through regional marketing activity.
• Experience working with creative teams, copywriters and designers to brief and deliver regional assets and campaigns.
• Experience coordinating content inputs, identifying customer stories and sourcing subject matter experts.
• Experience planning or supporting webinars, events, sponsorships or other field marketing initiatives.
• Experience managing external suppliers or agencies such as event vendors, PR agencies or promotional merchandise providers.
• Experience managing parts of a marketing budget and tracking spend against agreed objectives.
• Marketing qualification or relevant equivalent.

Benefits

• 3 extra "purpose days" of paid leave each year
• Paid parental leave
• Complimentary access to all learning products