Develop and execute a strategic territory plan to achieve sales quotas and market share growth.
Manage the complete capital sales cycle from lead generation and site assessment to quote, negotiation, and post-sale follow-up.
Build and maintain strong relationships with neurosurgeons, OR staff, hospital administrators, and procurement teams.
Conduct clinical presentations, product demonstrations, and ROI/value-based selling to C-level stakeholders.
Collaborate with sales leadership, marketing, and clinical teams to deliver seamless customer experiences.
Stay current on clinical trends, competitor activity, and industry developments to identify and seize business opportunities.
Attend relevant surgical procedures and OR installations to ensure product adoption and satisfaction.
Maintain accurate CRM data, forecasts, and activity reports.

Bachelor’s degree required; science, healthcare, or business-related preferred.
Minimum of 2 years of capital equipment sales experience in the hospital or surgical environment, preferably neurosurgery, spine, or OR-based technologies.
Proven track record of meeting/exceeding quota in high-value sales cycles.
Deep understanding of hospital procurement processes, capital budgeting cycles, and value-based purchasing.
Strong interpersonal, negotiation, and presentation skills.
Comfortable in the OR environment and capable of supporting live surgical cases.
Valid driver’s license and ability to travel extensively within the territory.

Capital Equipment Sales Representative

Key skills