Own the ongoing definition, validation, and refresh of the Ideal Client Profile across new business and expansion motions
Build and maintain account-level scoring models combining firmographic, technographic, behavioural, and intent signals
Refresh ICP on a defined cadence as market dynamics, win/loss patterns, and product mix evolve
Design account tiering and prioritisation frameworks to concentrate AE effort on the highest-propensity opportunities
Conduct whitespace, TAM/SAM, and segment penetration analysis globally to surface under-served opportunities
Provide analytical inputs into territory design, named-account selection, and annual planning
Build target-list recommendations in partnership with sales leadership and Marketing
Map buying committees on won and lost deals to identify which personas drive successful outcomes
Analyse persona coverage across target accounts; surface contact gaps for Account Executive action
Define the personas, titles, and seniority profiles that correlate with deal velocity and win rate
Track market trends, competitor moves, and external signals relevant to ICP and segment strategy
Provide intelligence inputs into annual planning, QBR preparation, and board-level narratives
Identify emerging segments, verticals, or geos that warrant strategic investment focus
Operate as the strategic thought partner to Sales leadership on targeting, prioritisation, and segment strategy
Partner with Marketing on ICP-aligned campaigns, ABM, and persona-led positioning
Work with Sales Enablement to align persona-specific content with buying committee intelligence
Contribute underlying intelligence and narrative inputs to QBR and Board preparation
Requirements
3+ years of experience in revenue operations, sales strategy, commercial analytics, market research, or an equivalent analytical role
Experience manipulating large amounts of data in Excel, experience in SQL or other relational databases a plus.
Experience with Salesforce or equivalent and a willingness to learn new technology systems.
Able to operate independently with little to no supervision, a self – starter with a high level of motivation to go above and beyond.
Strong written and verbal communication; able to translate analysis into a clear narrative for senior stakeholders
Experience using AI tools (ChatGPT, Copilot, Claude, etc.) to accelerate and elevate your outcomes; including but not limited to communication drafting, data analysis, prompt engineering, and/or documentation
Tech Stack
SQL
Benefits
Enhanced Private Medical Insurance and a Health Cash Back Plan
Life insurance & disability benefits
Pension plan with 4% Company match
Competitive time off package with 25 Days of PTO, 8 Company-paid Holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 Wellness days and 1 Paid Volunteer Day
£45/month Remote work stipend for internet
Access to tools to support your wellbeing such as the Calm App and an Employee Assistance Program
Professional development stipend and learning and development offerings to help you build the skills and connections you need to move forward in your career