Associate SEO Director

Role Overview

• Oversee, advise, or assist in management of key accounts by building client relationships and managing project delivery as needed to ensure client retention and/or expansion.
• Support business development team on RFP’s, provide strategy PowerPoint presentations, and written proposals as needed.
• Support Account Directors and Strategists on upsells, program expansions, account cross-sells, or addendums for existing clients.
• Provide guidance through strategic and tactical input to team members for successful execution of SEO program or projects.
• Analyze performance data and help develop key insights for quarterly and annual business reviews for key accounts.
• Work closely with Account Directors and Strategists for SEO strategy alignment with client goals.
• Work closely with our Director of AEO/GEO to implement AI search (Answer Engine and Generative Engine Optimization) recommendations alongside SEO strategy; while this role's primary focus is SEO, you will partner closely with our AI search practice to deliver well-rounded organic results for clients.
• Work closely with Business Development and Sales in developing SEO program or project plans and scope definitions.
• Support execution of strategies as needed for SEO clients.
• Review proposals and SOWs to ensure technology fees and resource hours are accurately scoped before Channel Director(s) approval and delivery to clients.
• Ensure accurate account resource time tracking across the organic services Channel; review tracked resource hours to ensure that execution time is within the expected ranges and recommend scope updates as needed.
• Directly manage 2+ SEO strategists of varying levels (associate-senior) and oversee the respective teams reporting to those strategists.
• Work with team members to develop basic, intermediate, and advanced SEO knowledge with the goal of advancing staff 1-2 levels within 2 years; inspire a love of SEO and digital marketing in all SEO team members.
• Develop and curate training curriculum and materials in partnership with other Associate Directors and Channel Director(s) to support organic services and education of SEO team members of all levels in all areas of SEO.
• Ensure existing organic training curriculum and materials are examined semi-annually and updated as needed, in partnership with Channel Director(s).

Requirements

• 7+ years of experience in organic search engine marketing, agency experience preferred
• Expert ability to plan and execute strategically to drive growth for both our clients and the company
• Proven team leadership and management experience with ability to grow direct reports
• Excellent interpersonal skills with ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and positive attitudes
• Strong project management and organization skills, ability to prioritize and manage multiple teams and projects
• Excellent verbal and written communication skills, with proven ability to speak and write persuasively in marketing and interpersonal contexts, including in pitches and c-suite meetings
• Strong proficiency in the Microsoft Office Suite: particularly Excel and PowerPoint
• Expert knowledge of standard and enterprise SEO tools, including GA4, Google Search Console, enterprise crawlers such as Botify, Screaming Frog, Content King, Moz (including STAT), Conductor Searchlight and/or BrightEdge, SEMrush, Ahrefs, etc.
• Proficiency in HTML preferred

Benefits

• Paid time off that includes Unlimited Vacation Time, Annual Sick Days, Mental Health Days, and Holidays
• Dental, Vision, and Health Insurance
• 401(k) with a company match program
• Paid Parental Leave