Director of Studio Operations

Role Overview

• Own daily studio operations end-to-end—from opening procedures to class execution to closing—ensuring every client touchpoint reflects BODYROK’s standards of service.
• Build, document, and continuously improve policies, processes, and workflows that scale as our franchise group grows, including troubleshooting playbooks for common operational scenarios.
• Develop and track KPIs across client experience, staff performance, and studio efficiency; generate regular reporting and translate insights into action.
• Maintain studio presentation, equipment readiness, inventory levels, and retail stocking to brand standards at all times.
• Own the studio group’s revenue performance—setting targets, tracking results, and building a sales-positive culture across the entire team.
• Develop and execute membership sales initiatives, retention campaigns, and client re-engagement strategies to drive consistent growth across all revenue categories.
• Coach and support team members on effective sales conversations, objection handling, and client relationship management.
• Build data-driven reporting to monitor sales performance by individual, revenue category, and time period—and use it to make fast, informed decisions.
• Execute in-studio and community marketing activations to drive new leads and strengthen member retention.
• Ensure every client interaction—from first visit to long-term membership—is warm, professional, and consistent with the BODYROK brand.
• Act as the escalation point for client concerns, resolving issues promptly and turning difficult moments into loyalty-building opportunities.
• Identify and implement improvements to the client journey that deepen engagement and grow our community presence across all locations.

Requirements

• 5+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a membership-based consumer service environment.
• Proven track record of leading and developing teams in a fast-paced, multi-location or multi-faceted environment.
• Strong sales instincts with experience driving revenue targets and coaching others to do the same.
• Highly analytical—comfortable building reports, interpreting data, and making decisions backed by metrics.
• Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail.
• Outstanding communicator with a warm, outgoing presence that reflects the BODYROK brand in every interaction.
• Self-starter who takes initiative, solves problems proactively, and brings a genuine can-do attitude to every challenge.
• Passion for health, wellness, and the BODYROK Pilates mission—you don’t just manage studios, you believe in what we stand for.
• Must have a personal vehicle to travel between studios.

Benefits

• Bonus based on performance
• Employee discounts
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off