About this role

Own the lifecycle framework across the entire customer journey and help shape how we engage customers
Work closely with Product teams to improve onboarding flows across hosting, domains, website builder, WordPress, and SaaS products
Lead initiatives that improve long-term customer retention and proactively address churn risks
Identify opportunities to increase attach rates and design cross-sell programs based on customer behavior
Responsible for executing and continuously optimizing lifecycle programs across all customer touchpoints

5+ years of experience in CRM, lifecycle marketing, growth, or retention strategy
Experience in subscription, SaaS, or digital product businesses
Strong analytical mindset with the ability to translate data into actionable lifecycle programs
Experience designing customer segmentation and lifecycle journeys
Familiarity with lifecycle tooling such as HubSpot or similar CRM platforms
Ability to connect lifecycle initiatives directly to revenue and retention outcomes
Strong stakeholder management skills across Product, Marketing, Data, and Engineering

Customer Lifecycle Manager

Key skills