Own attraction strategies for priority chapters (e.g. Engineering, Data/AI, Design, Commercial)
Diagnose hiring challenges and define target segments, channel mix, and campaign focus
Create structured briefs and roadmaps for Brand execution
Maintain a forward-looking recruitment marketing roadmap aligned to hiring plans
Define, together with TA and Chapter Leads, the annual talent events strategy aligned to hiring priorities
Select high-impact conferences, meetups, and sponsorship opportunities
Own end-to-end operational delivery of in-house recruitment events and sponsored conferences
Define success metrics (pipeline generation, seniority mix, conversion to interview) and evaluate ROI
Continuously refine event strategy based on outcomes
Own the Careers page as a candidate journey and conversion surface
Define structure, content priorities, and improvement roadmap
Run performance tracking and experimentation to improve apply rate and reduce drop-off
Partner with Brand on UX, design system, and implementation
Define and monitor KPIs across channels and initiatives
Provide clear reporting to TA leadership and chapter stakeholders
Continuously refine attraction strategy based on data and insights
Own performance and ROI of selected job boards and talent channels
Recommend investment shifts based on hiring priorities and results

6–8+ years in Recruitment Marketing, Employer Branding, or Talent Marketing
Strong strategic planning and stakeholder management capability
Experience owning performance-driven digital surfaces (e.g. careers page, campaign funnels)
Analytical, autonomous, and comfortable operating in a matrix

A generous monthly allowance for lessons on Preply.com
Learning & Development budget and time off for your self-development
A competitive financial package with equity, leave allowance and health insurance
An attractive relocation package to join us in our Preply Barcelona Hub
Access to free mental health support platforms
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health

Recruiting Marketing Specialist

Key skills