Conduct a thorough analysis to understand market dynamics, identify weaknesses, and craft strategies to increase market share.
Address competitors’ strengths proactively to secure Beckman Coulter’s position in the market.
Engage customers by understanding their technology, contracts, and competitive landscape, tailoring product presentations to meet their unique needs.
Align Beckman Coulter’s solutions with customer business models and financial trends to drive impactful conversations.
Serve as a peer leader and subject matter expert in Heme/UA technologies and laboratory workflows, providing guidance to colleagues.
Leverage tools like PowerBI and SFDC to drive territory strategy and track market activity, base wins/losses, and install growth.
Monitor territory performance using analytical tools to ensure alignment with strategic goals and competitive opportunities.
Collaborate with cross-functional teams to execute sales strategies that maximize customer value and drive revenue growth.

5 years' experience in sales, focused on selling capital equipment, preferably within the diagnostics space.
Bachelor’s degree in a science or business-related field (advanced degree preferred).
Proven ability to develop and execute complex sales strategies that go beyond hardware.
Exceptional analysis skills, with a history of successfully displacing competitors and increasing market share.
Excellent communication and interpersonal skills, with the ability to customize presentations and strategies based on customer needs and personas, and proficiency in using sales analytics tools (PowerBI, SFDC) to drive strategic direction and performance.

Senior Product Sales Executive, Hematology/Urinalysis

Key skills