Content Marketing Specialist

Role Overview

• Research, write, edit, and publish high-quality blog articles focused on fundraising, nonprofit best practices, product education, and industry trends.
• Coordinate and manage external writers to support the production of expert-written and thought leadership content.
• Assist in the execution of Donorbox's content calendar, ensuring content is delivered on time and aligned with campaign objectives.
• Support the development of content for strategic initiatives, including SEO, AEO (Answer Engine Optimization), customer retention programs, and product launches.
• Repurpose existing content into additional formats such as email campaigns, landing pages, guides, social content, and customer communications.
• Conduct content audits and identify opportunities to refresh, optimize, and improve existing content performance.
• Build, manage, and optimize email campaigns within ActiveCampaign.
• Maintain audience segmentation, contact lists, and automation workflows to support campaign targeting and personalization.
• Assist in developing email copy for product launches, promotions, customer education, and lifecycle marketing programs.
• Monitor campaign performance metrics, including open rates, click-through rates, conversions, and engagement trends, and provide recommendations for improvement.
• Support A/B testing initiatives to continuously improve email performance.
• Apply SEO and AEO best practices to content creation and optimization efforts.
• Conduct topics research and competitor analysis to identify new content opportunities.
• Partner with SEO/AEO and product marketing stakeholders to improve organic visibility and search performance.
• Support initiatives designed to increase visibility across both traditional search engines and AI-powered answer engines.
• Collaborate with Product Marketing, Growth, Customer Success, and Product teams to develop content that supports company objectives.
• Coordinate with designers to develop supporting visual assets for blogs, email campaigns and guides.
• Ensure all content aligns with Donorbox's brand voice, messaging framework, and style guidelines.
• Track content and campaign performance using analytics tools and provide regular reporting on key metrics.
• Use data-driven insights to identify opportunities for content optimization and audience engagement.
• Stay informed about nonprofit sector trends, fundraising best practices, AI-driven search developments, and content marketing innovations.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5-7 years of experience in content marketing, digital marketing, or content writing.
• Experience working in B2B SaaS marketing is required.
• Experience in the nonprofit sector is highly preferred.
• Strong writing, editing, and proofreading skills with demonstrated experience producing high-quality content.
• Experience managing email marketing campaigns and marketing automation platforms (ActiveCampaign experience is highly preferred).
• Familiarity with SEO best practices, keyword research, and content optimization techniques.
• Deep understanding of AEO, AI search trends, and evolving content discovery channels is a strong advantage.
• Experience coordinating freelance writers, agencies, or external contributors is preferred.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Analytical mindset with experience reviewing content and campaign performance data.
• Excellent communication and collaboration skills.

Benefits

• Fully remote work from the comfort of your home
• Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5+ sick days (dependent on state)
• Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life
• 401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4%
• Reimbursement package for home office expenses and professional development, up to $1.5k
• Eligibility for employee equity plan (stock options)
• Wellness program with fitness and mindfulness classes
• Love your work and our mission of serving nonprofits!