Responsible for visibility and performance across GEO (geotargeting), SEO and product detail pages
Build efficient, AI-supported content and marketing processes
Manage GEO, SEO and product detail pages
Develop data-driven customer journeys and conversion funnels
Continuously optimize websites, landing pages and product detail pages
Ensure quality of all digital content; conceive and approve advertising copy
Analyze performance using relevant KPIs and derive optimizations
Establish AI workflows for research, copywriting and content optimization
Ensure a consistent brand appearance and collaborate closely with Marketing and Product Management

Proven experience in SEO/GEO, content and conversion optimization
Data-driven working methods; design customer journeys and funnels
Further development of websites, landing pages and product detail pages
Confident use of common SEO, web analytics and tracking tools
Strong editorial skills for audience-oriented, conversion-focused German-language copy
Proficient with AI tools, able to develop efficient workflows and train teams
Structured, responsible way of working
High execution capability and ability to work professionally with diverse stakeholders

Marketing Manager – Online Marketing, SEO & Content

Key skills