Execute across the funnel: Concept, write and edit copy for the entire end-to-end user journey
including brand campaigns, web/app, email, performance marketing, and B2B collateral.
Steward the Motorway voice: Maintain, evolve, and enforce Motorway’s brand voice guidelines so we sound distinct and consistent across all channels.
Coordinate copy across the end-to-end experience. Partner cross-functionally with Marketing, Product, CRM, and Operations to turn messaging into a coherent, seamless customer experience.
Lead on long-form and editorial content. Articles, thought leadership, and community (Reddit, Meta) content that builds Motorway's authority and maximises visibility in both human and AI search.
Edit and elevate AI-generated copy. Ensure AI-assisted work sounds like Motorway, and establish the prompts and guardrails that allow us to scale content using AI tools (Claude, ChatGPT) while maintaining strict quality control.
Translate complexity: Demystify the automotive industry. Turn dry regulatory changes, market trends, and transaction processes into intuitive, high-converting copy.
Optimise for Performance: Monitor content performance metrics (engagement, conversion, LLM indexing) and proactively iterate to drive business results.

A strong track record in copy/content writing, with a significant portion spent inside a fast-paced brand or agency.
A diverse portfolio featuring both short-form marketing copy and long-form editorial pieces (articles, guides or explainers).
The ability to strip away jargon and simplify complex topics without making them simplistic. You know the exact line between accessible and reductive.
You already integrate tools like Claude or ChatGPT into your daily workflow with intent. You understand how to prompt effectively and, crucially, how to edit AI-generated text to make it sound human and branded.
Knowledge of how content earns visibility in the age of traditional SEO and emerging generative AI search engines.
Experience managing multiple stakeholder opinions across different functions. You can defend a creative point of view, accept honest feedback, and edit work constructively.
A craft-first mentality, with the discipline to deliver at pace within a fast-moving environment.

Senior Writer

Key skills