Research and study market conditions, technology trends and other indicators to derive actionable insights
Conduct market analysis and ad-hoc evaluations of new business ventures in collaboration with regional opportunities
Develop and maintain a comprehensive repository of current and trending information to aid in strategic planning
Gather competitive data, analyze financial statements, and review annual reports
Collect, analyze, and map cross-functional data to create national market studies in key sectors
Support a standardized process to share insights through newsletters, updates, and executive summaries
Analyze multi-source data to uncover insights on market segments and buying habits
Build and maintain standardized reporting and dashboards to measure marketing success metrics
Collaborate with management and stakeholders to develop actionable plans based on market insights
Partner with marketing communications to support campaigns for ROI
Identify and leverage tools and technologies to enhance databases and current intelligence processes
Collaborate with R&D, Data Science, and IT Product Managers to implement best practices

Bachelor’s degree in Marketing, Business Administration, Engineering, Computer Science, or a related field or equivalent experience
5+ years of relevant experience in sales, marketing, or business intelligence
Proficiency within the Salesforce ecosystem
Experience with ERP systems (SAP/BW)
Advanced data visualization skills (Power BI or Tableau)
Familiarity with AI tools (Gemini) and programming languages (Python)
Strong foundational knowledge of business, research, finance, and sales/marketing principles
Excellent written, presentation, and oral communication skills
English required, French added value, Google Scripting or Python or coding highly preferred

Marketing Intelligence Analyst

Key skills