Create, schedule, and publish content across Instagram, Facebook, Pinterest, LinkedIn, and YouTube.
Develop engaging static graphics, carousel posts, Stories, Reels, and short-form video content.
Repurpose existing content, photography, and video assets into platform-specific content.
Write compelling captions, calls-to-action, and platform-optimised copy.
Apply Instagram SEO best practices, including keyword optimisation, hashtag research, and audience targeting.
Monitor engagement, respond to comments and messages, and foster community growth.
Maintain content calendars and ensure consistent posting schedules.
Monitor trends and recommend content opportunities to increase reach and engagement.
Create and manage email marketing campaigns, newsletters, and promotional communications.
Build and maintain automated email sequences, workflows, and customer journeys.
Manage audience segmentation and subscriber lists.
Monitor campaign performance and optimise open rates, click-through rates, and conversions.
Research and identify potential wedding vendors and industry partners.
Conduct outreach through Instagram and other relevant platforms.
Build and maintain relationships with prospective vendors and collaborators.
Assist with monthly content planning and campaign development.
Conduct competitor research and market analysis.

Proven experience managing social media accounts professionally.
Strong content creation skills across multiple platforms.
Experience creating Reels and short-form video content.
Understanding of social media growth and engagement strategies.
Experience with email marketing platforms and automations.
Excellent written communication and copywriting skills.
Strong organisational and time management abilities.
Ability to work independently and take ownership of projects.
High attention to detail and commitment to quality.
Desirable: Experience within the wedding, events, hospitality, or lifestyle sectors.
Pinterest marketing experience.
Influencer or vendor outreach experience.
Experience building customer journeys and email automation workflows.
Basic graphic design and video editing skills.

Social Media & Email Marketing Virtual Assistant

Key skills