Web Developer, Digital Analytics Specialist

Role Overview

• Experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development.
• Own and maintain the Company website and marketing technology, ensuring technical stability, accurate tracking, and actionable insights across all digital channels.
• Support campaign performance, demand generation, and data-driven decision-making through close collaboration with marketing, sales, and technology partners while ensuring reliable measurement and optimization of digital experiences.

Requirements

• Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity.
• Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed.
• The Web Developer & Digital Analytics Specialist will own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
• Analyze user behavior and conversion performance to identify friction points and recommend improvements.
• Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data.
• The Web Developer & Digital Analytics Specialist will build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking.
• Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems.
• Working knowledge of front-end web technologies, including HTML, CSS, and JavaScript, with experience using web development tools such as Adobe Dreamweaver.
• Strong proficiency in website management, including CMS updates, page builds site structure, and ongoing technical maintenance.
• Hands-on expertise with web analytics and tracking systems, including GA4, Google Tag Manager, dashboards, events, goals, UTMs, and attribution models.
• Ability to monitor and maintain site health, including performance optimization mobile responsiveness, accessibility, redirects, and crawl issues.
• Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements.
• Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics.
• Education Requirement: Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field.
• Field Experience: At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments.
• Position Experience: At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.

Benefits

• Work from home option
• Comprehensive Health Care: Medical, dental, and vision plans
• Retirement Savings: 401k and IRA retirement plans
• Life Insurance: Basic, voluntary, and AD&D coverage
• Time Off: Paid time off, paid volunteer hours, and major holidays
• Disability Coverage: Short-term and long-term disability plans
• Professional Growth: Training and development to advance your career.
• Wellness Resources: Support for your overall well-being.
• Salary: $65,000.00
• $75,000.00 Annually