Trade Show Manager

Role Overview

• Own end-to-end planning for all assigned trade shows, including booth design, materials, swag, demos, and staffing.
• Coordinate with vendors, event organizers, and internal teams to ensure all logistics are confirmed and executed on time.
• Build and maintain detailed project plans with clear timelines, budgets, and accountability for each event.
• Work with marketing and sales leadership to define event goals, target audience, and success metrics.
• Leverage AI and automation tools to streamline planning workflows and improve efficiency.
• Be present onsite at major trade shows to oversee setup, manage booth operations, and support the sales team.
• Ensure booth staff are prepared, briefed, and equipped with the materials and information they need to succeed.
• Manage real-time problem solving and adjustments as issues arise during the event.
• Capture data, leads, and insights throughout the event to inform follow-up and measurement.
• Coordinate with sales and marketing to ensure timely follow-up on leads and opportunities generated at events.
• Analyze event performance against defined goals and report on ROI, lead quality, and engagement metrics.
• Document lessons learned and best practices to continuously improve our trade show program.
• Use data and insights to inform decisions about future event participation and investment.
• Build and maintain strong relationships with industry associations (HFMA, AAOE, RBMA, etc.) and event organizers.
• Partner closely with sales leadership to align event strategy with sales priorities and pipeline goals.
• Collaborate with marketing, product marketing, and customer success teams to ensure event messaging and materials are aligned with broader company positioning.
• Proactively identify opportunities to leverage AI and automation to improve trade show planning, execution, and measurement.
• Test and implement new tools and approaches that can help us scale our program more efficiently.
• Share learnings and best practices with the broader marketing team to elevate our overall approach to events.

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field preferred.
• CMP or similar event management certification preferred.
• Project Management certification preferred.
• 3+ years of experience in event management, trade show coordination, or field marketing.
• Proven track record of managing complex logistics and coordinating across multiple stakeholders.
• Experience managing multiple events simultaneously.
• Experience in healthcare, SaaS, or B2B technology industries preferred.
• Experience with healthcare industry associations (HFMA, AAOE, RBMA, MGMA, HIMSS) preferred.
• Demonstrated ability to leverage AI, automation, or data tools to improve event workflows preferred.
• Strong project management skills with attention to detail and ability to manage multiple events simultaneously.
• Budget management and vendor coordination skills.
• Comfortable being onsite at events and managing real-time problem solving.
• Experience with CRM and marketing automation tools (Salesforce, Hubspot, etc.).
• Strong communication and relationship-building skills.
• Comfort with data, metrics, and reporting on event performance.

Benefits

• Access to a 401(k) Retirement Savings Plan.
• Comprehensive Medical, Dental, and Vision Coverage.
• Paid Time Off.
• Paid Holidays.
• Additional benefits, including Pet Care Coverage, Employee Assistance Program (EAP), and discounted services.