Build, execute, and continuously improve student growth programs across campus activations, partnerships, and incentives
Develop and scale initiatives such as campus ambassador programs, referral systems, and local engagement activities
Independently manage operational programs with a strong focus on scalability, efficiency, and measurable impact
Contribute to seasonal campaigns aligned with key student travel moments (e.g. summer breaks, graduation, group travel periods)
Partner with Growth Marketing to optimize referral, incentive, and conversion programs
Work with Supply teams to identify and activate relevant accommodation and travel options for students
Support the development and scaling of affiliate and influencer programs within the student segment
Collaborate closely with Partnerships and Communications teams to design new growth initiatives
Build and maintain relationships with student organizations, university groups, and campus communities
Activate and grow campus programs and local student networks
Identify cultural trends, behavioral patterns, and evolving needs within student travel audiences
Track and analyze performance across all student programs and campaigns
Create reports, post-campaign analyses, and actionable recommendations for optimization
Use data-driven insights to continuously improve engagement, conversion, and overall program impact.

2-5 years of experience in growth marketing, business development, or program/project management
Experience building or scaling community, campus, or youth-focused programs
Strong data-driven mindset with a focus on testing, optimization, and performance improvement
Hands-on approach with a passion for building programs from the ground up
Excellent organizational skills with the ability to manage multiple parallel workstreams
Strong communication skills in cross-functional and international environments
Genuine interest in travel, community building, and student audiences.

Business Growth Manager – Student Programs

Key skills