Senior SEO Content Strategist

Role Overview

• Own organic content performance
• Develop and execute a global SEO content strategy aligned to Valtech's positioning as The Experience Innovation Company
• Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B
• Partner with regional marketing teams to ensure global strategy translates into locally relevant execution
• Create and commission content that ranks and resonates
• Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle
• Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking
• Guard Valtech's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy
• Drive continuous improvement
• Track and report on organic traffic, keyword rankings, content engagement and conversion performance
• Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact
• Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices
• Collaborate across the marketing ecosystem
• Embed SEO thinking into the content creation process alongside copywriters, designers and editors
• Work with the Martech, Demand Generation and Campaign teams to support the full funnel
• Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals

Requirements

• 4+ years in SEO content strategy, ideally in B2B or professional services
• Proven track record of growing organic traffic and improving keyword rankings at scale
• Strong writing skills — you can make complex ideas clear and compelling
• Proficiency with SEMrush, Ahrefs, Google Search Console, Screaming Frog and GA4
• Solid grasp of technical SEO fundamentals and the ability to work with developers to implement recommendations
• Experience briefing and commissioning content from writers, designers and subject matter experts
• Comfort with data storytelling and performance reporting for senior stakeholders
• Experience navigating complex, matrixed, global organisations

Benefits

• 26 working days of paid vacation
• National holidays covered
• Sick leave (up to 20/year)
• Unpaid leave (up to 20/year)
• Medical insurance
• Multisport card OR Multikafeteria
• Maternity & paternity leave support
• Internal workshops & learning initiatives
• Professional certifications reimbursement
• Participation in professional local & global communities
• Growth Framework to manage expectations and define the steps to move towards the selected career
• Mentoring program with the ability to become a mentor or a mentee to grow to a higher position
• Flexibility, with remote and hybrid work options (country-dependent)
• Career advancement, with international mobility and professional development programs
• Learning and development, with access to cutting-edge tools, training and industry experts